On the other hand, has increased the concern of countries that maintain stricter environmental standards about the effects that can lead to these standards in terms of their competitiveness in world markets and the transfer of polluting industries to other countries where prevailing lower levels of environmental protection and the consequent loss of sources of employment and export revenue. With regard to this fit the questions: what the Venezuelan companies are doing do plans, strategies have been designed? how are facing the competitiveness and safeguarding of polluting products? What this doing the current Government in the environmental field? what is their contribution that favours to the industrial sector and ensure no contamination of the environment?, among others. It cannot be denied, as Horowitz, developing countries expressed by appointment concern at the growing application of new barriers designed to close passage to products manufactured on the basis of less stringent environmental standards and the unilateral imposition of sanctions by Governments of industrialized countries pressed by environmental lobbies eager to export their values or impose their standards to others. We cannot ignore the fact that complex elements, such as the effect of spending on the protection of the environment on the competitiveness of a country and the diversion of so-called industries dirty towards those countries that the environmental with the puposito factor subvaluan express attract new investment (the so-called pollution havens or pollution havens)the use of environmental standards concerning products with trade barriers disguised and the impact of trade on environmental quality release, complicate the understanding of issues relating to trade and the environment and hence the achievement of satisfactory solutions for all parties involved.

Companies to achieve found in an advantageous competitive position, furthermore that urges you to make use of the most relevant topics of engineering, optimization in the most beneficial integration of their inputs: raw materials, technology and resources human, capital, require evaluating their social responsibility, its environment, its pollution standards, its environmental culture, and since then, an good markets management that evaluates the quality of its products, services and those strategies that are required to be increasingly more competitive. It should not be forgotten that the liberalization of trade will contribute if consonas with environmental policies are put into practice, or if the release is accompanied by governmental policies in related areas that reconcile economic incentives with environmental objectives to achieve sustainable development. Must be very attentive on changes in environmental regulations where there can be no doubt, will modify the patterns of production and trade, hence, that the business sector should sue universities that provide tools, knowledge that enables them to deal with this reality without risks, with trained professionals, capable of facing change them: the structures of industries, legal aspects, costs, opportunities, threats, globalization, competitiveness.